Business Systemisation
One of the best business books of the last decade is by Sam Carpenter, called Work The System. It delivers a clear “how to” strategy to build systems inside your business. Carpenter talks about the reinvention of his own business, which had struggled for survival for 15 years until he had his moment of clarity and systemised everything.
The excerpt below talks about why we need systems and touches on some of the systems that we take for granted:
Work The System By Sam Carpenter
One of the most common systems lacking in Australian businesses today is a marketing system. Budgeting and decision making tends to be ad hoc, targets and tracking totally arbitrary and not surprisingly results from marketing tend to be less than stellar.
I am currently offering Free Marketing Brainstorming Sessions that are focused purely on the marketing funk that lies over Australian businesses like a blanket of fog. These sessions are an opportunity to clarify, to plan, to strategise,to inspire and to build.