This work of genius by BETC in London for the water brand Evian is our pick for Best Ad of 2013.

Advertising happens on many different levels but getting true engagement with your audience of prospects is when it really sings like Pavarotti.

Great adverts are worth their weight in gold to a business, they deliver time and time again as opposed to occupying space, getting poor engagement and most importantly delivering terrible returns which is the real story of most advertising.

The phrase there’s no such thing as bad publicity should have one caveat:

Publicity sought through advertising is only good if the right people notice AND engage with your advertising.


Have you found your killer message, your ad,your idea,your cut through that you know gives you a competitive edge. If you haven’t you really should go through our FREE marketing Brainstorm. David Twigg will give you new ideas as well as targeting concepts that will position you to build your “Evian water” message.